Tracie is one of those people I met years ago and knew I would always want to keep track of. We met more than 10 years ago when we both worked in athletics and I have always been inspired by her joy for life and ability to beat to her own drum. We both have a career path that is diverse and may not make sense on paper but every stop and decision has a single thread through it. We trusted ourselves and what we wanted for our life.
Along with a diverse background, we also share a joy for being childfree, love for sports and empowering other women to live their best life to it was so fun to chat with her.
A self-proclaimed learned extrovert (which you would never know), Tracie has a passion for supporting those who have a voice that needs to be heard. With over 20 years of branding experience, Tracie works with individuals and brands to get their story heard. As someone who felt her voice wasn't heard growing up, she is on fire to help those who feel the same way. So many of us don't think we have a brand but that is not true. We all have a brand. We all have a reputation and image of how we show up in the world. You don't have to have a product or a business to create YOUR brand. Your brand is not only what people say about you but a guiding light for how you are living your life.
We spoke about Fear of Failure vs. the Fear of success, how its great to get the guidance of those you trust but equally as important to say No to what doesn't serve you and the importance of mourning losses and moving forward. She also shared how she is handling planning and hosting a wedding during a world-wide pandemic by staying connected to what's really important.